Customer: KIA Motors
Products: KIA Stonic and KIA Stinger launch
Target Market: Finland
Objective: Awareness and Performance
Tools: Facebook & Instagram Optimization Software
Campaign time: September to October 2017
Key Figures:
– 51% traffic growth to KIA Finland website
– 2152% increase in MyKIA website visits
– 950 booked test drives, the previous record was 265
– CTR 10,6%
– CPC 0.03